By cooperating with Convertlab, we can realize the direct control of consumer data and the refined operation of the BA business of dealers and stores to achieve a win-win situation.
A high-end beauty brand under a large domestic daily chemical group advocates natural, healthy, gentle and effective skin care concepts. With the help of celebrity endorsements and many years of dissemination on traditional media channels such as television, the brand has a high reputation in China.
-The customer information and contact information under the dealer channel are all in the hands of BA. The brand has no direct communication method with the customers under the dealer channel, and customer information cannot be collected.
-Brands have no control over distributor channels, and the BA in stores under distributors has insufficient motivation to promote products and has no convenient promotion tools.
- All-staff promotion: Use all-staff promotion tools to empower BA in offline stores, so that BA can promote products quickly and conveniently and promote the brand.
- Offline guided attention: guide customers to follow the unified official account, directly connect customers to improve customer profile, and form refined brand operations and publicity. At the same time, the brand can control the dealer channels, understand the dealer channel promotion effects, and the points for all employees to promote Statistics can also inspire store BA and increase sales.
- Commodity QR code: In conjunction with the promotion of new products, customers and BA will receive rewards after they complete the verification. Repurchase can be promoted for customers, and rewards and incentives can be provided for BA.
Realize the real-time collection of dealer sales process and store data, and solve the original problem of data acquisition lag.
Through data collection and analysis, all dealers and store BAs across the country are connected into a large team, market information is shared in real time, and targeted one-to-one coaching for dealers and store BAs, and data-driven business capabilities Be effectively implemented.
Directly connect the consumers of the beauty brand, realize the management concept of grading and identifying consumers and classified management, and provide refined data support for dealer customers and stores.