product

Digital Marketing Hub

Integrated marketing cloud products

01

Customer Data Platform

CDP

Customer Data Platform

  • Use a unified platform to collect, clean, and store omni-channel customer data into a unified data structure.
  • On this basis, the source data is gradually processed and mined to form an omni-channel 360° customer porfile.
  • Support a variety of customer data applications, including customer segmentation, customer insight, customer package management, etc.
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CDP
02

Customer Engagement Management

CEM

Customer interaction management platform

  • Based on accurate customer insights, the brand has the ability to accurately and timely interact and communicate with omni-channel target customers.
  • Supports complete end-to-end support for mainstream channel multi-touch communication methods.
  • Support complete communication content management, crowd targeting and timing execution, etc.
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CEM
03

Marketing Automation Platform

MAP

Marketing Automation Platform

  • Give the brand customer interaction capabilities, and realize the timeliness, personalization, and multi-band of communication.
  • The powerful automated marketing engine and the original customer journey editor make it possible for the brand's marketing strategy to reach the system execution level.
  • Support A/B test function, which can quickly test iterative marketing strategies and open a new experience of agile marketing.
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MAP
04

Data Analytics Center

DAC

Data Analysis Center

  • Provide a complete toolkit to meet daily marketing and operation needs, and provide powerful and flexible custom analysis functions.
  • The user interface is visualized and personalized.
  • Multi-dimensional analysis tools, covering analysis needs such as customer perspective, behavior perspective, transaction perspective, marketing conversion, content effect, and overall effect of the event.
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Analytics

A true enterprise product

The technical architecture of DM Hub has sufficient consideration in terms of data security, information protection, open interfaces, and stability under high concurrency of big data, which truly meets the marketing needs of enterprises with the largest data scale.

Open Hub platform

All enterprises have their own unique aspects in their business. In addition to standard product capabilities, DM Hub also has an Open Hub development platform to provide perfect support for the individual needs of enterprises. Competent companies can self-developed platform plug-ins to meet their needs. Based on the Open Hub capabilities, DM Hub also provides a plug-in marketplace, and many ISVs provide extended applications in many scenarios for enterprises to choose from.

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